Insights

Latest perspectives from the Paragon team

Here’s How to Think Strategically for Big PR Wins

PR Strategy
Jun 21 2017

Public relations isn’t easy – that’s why there are entire agencies, like Paragon, dedicated to the craft. Especially for those new to PR, media relations can feel like an obstacle course, and one whose rewards are anything but instant.

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Paragon recognized as top PR agency

Jun 15 2017

THE AMERICAN BUSINESS AWARDS RECOGNIZE PARAGON PUBLIC RELATIONS AS ONE OF THE TOP PR AGENCIES OF 2017

AGENCY RECEIVES INDUSTRY RECOGNITION FOR THE THIRD YEAR IN A ROW

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PR must draw on wide skillset to meet challenge of ‘fake news’

Fake news
Jun 12 2017

I recently presented on the PR challenge of ‘fake news’ in London. I believe PROs can meet this threat head-on because they already use the skills required on a day-to-day basis.

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A real-world content marketing case study: Our own

Content Marketing
Jun 8 2017

The pitfalls of a content gap

It’s never easy admitting your own misses but here goes: we here at Paragon got off track with our content marketing. If you are one of our clients, then you have heard us emphasize time and again the power of content – as well as the level of commitment it takes. Producing and regularly delivering relevant content feeds your communications, marketing and media efforts. When done well, this makes them more effective and allows you to connect with and engage your audience.

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Pages with P.J: Phishing for Phools

Phishing for Phools
May 3 2017

In the second installment of Pages with P.J., I take a look at Phishing for Phools: The Economics of Manipulation and Deception. Phishing for Phools outlines the theories formulated by Nobel Prize-winning economists George A. Akerlof and Robert J. Shiller about how free markets operate across various industries and that regardless of intentions of all parties, there will always be a winner and a loser. In other words, someone will always be “phished” for a “phool”.

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Brands need to get a grip on user experience, and fast.

user experience - BrightonSEO
Apr 11 2017

One of the key standouts from the UK’s leading search marketing conferences last week was how organisations are still failing to address the basics of user experience. As Google increasingly tries to imitate the user to develop its algorithm further, businesses need to get a grip on user experience once and for all.

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Fatal marketing flaws for your business

Fatal marketing flaws
Mar 23 2017

Et tu, Brute? In Shakespeare’s play, The Tragedy of Julius Caesar, Caesar’s hamartia, or fatal flaw, is his dismissal of the advice from the soothsayer in the marketplace and his wife, Calpurnia. Even though the Ides of March has passed, we should still beware. What advice are you failing to heed in order to grow your business?

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What we can learn from our workplace doppelgangers: as told by recent sitcoms

Seven workplace personalities based on Arrested Development, 30 Rock and The Office
Mar 15 2017

Let’s face it, we all act (at least slightly) different in the workplace than we do outside of it. Our workplace “persona” often has implications for our reputation, work and career path.

Since self-awareness is important for both personal and professional growth, recognizing our personality traits and their associated strengths and weaknesses is a useful exercise in self-reflection.

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The spirit or the letter of the law? [for those who enjoy rugby]

Dylan Hartley (C) discusses Italy's tactics with referee Romain Poite on Sunday CREDIT: REUTERS
Mar 2 2017

Have you ever sent an email to your boss that contained words like, “If I don’t hear back by 3pm, I will assume it is approved”? If you have done – or worse, if you continue to do so – I would strongly advise against this tactic. While you may think this type of approach covers your back, all it does it rile up your manager, as you are forcing your timeline on them. More experienced staff aren’t likely to do this. They’ve probably been burnt before. Like me.

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The Art of Making Mistakes

mistakes
Feb 28 2017

I’m sure you’ve all seen the “best picture” snafu at the 2017 Oscars. And if you didn’t see it live, there is a good chance you saw it on social media (like me). The short of it is, Warren Beatty and Faye Dunaway announced La La Land as the winner of best picture, when in reality Moonlight took home the prize. Yes, it even progressed as far as the cast and crew of La La Land taking to the stage to claim their award. Awkward.

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