What we do

Paragon creates the narratives and programs that elevate the reputations of our clients

The Paragon360 Approach

Our Paragon360™ process has proven time and again to produce smart, content-driven programs that engage and influence our clients’ audiences.

We produce compelling outcomes with measurable results for the specific needs and goals of each unique Paragon client, guided by our structured, efficient methodology.

Paragon360™

Inform

Clarify Business Challenges & Goals

• Identify business challenges
• Prioritize opportunities
• Determine goals

Research

Target Audience, Define Positioning & Messages

• Audit competition & market
• Understand audience personas
• Confirm impact themes

Plan

Develop Content Strategy, Determine Deliverables

• Distill meaningful narratives
• Define communications mix
• Confirm distribution channels and timeline

Create

Produce Media, Marketing & Other Content

• Write and create output
• Develop multimedia
• Edit and refine for impact

Distribute

Package & Execute Across Channels

• Deliver through communications channels
• Manage campaign timeline
• Respond to news inquiries

Measure

Benchmark Metrics Against KPI's & Goals

• Define KPI’s
• Track performance results
• Report on impact

Recommend

Evolve Strategies to Increase Results

• Assess results
• Identify evolving opportunities
• Apply learnings
• Adjust process

Our Capabilities

Public Relations

Paragon raises your firm’s profile in the forums that matter with a smarter approach to delivering quality results

  • Media & Analyst Relations
  • Interview Management
  • Executive Positioning
  • Competitive & Peer Landscape
  • Social Media
  • Awards Submissions
  • Speaking Engagements
  • Media Training
  • Financial Communications
Content

We develop your messages, narrative, branded programs and thought leadership that engage your audience

  • Market & Product Research
  • Content Strategy
  • Writing & Editing
  • By-line Articles & Op-eds
  • White Papers
  • Web Content
  • Speeches
  • Interviews/Q&A
  • Corporate Blogs
Marketing

From targeted projects to full-fledged campaigns, we promote your company and products across multiple channels

  • Messaging & Positioning
  • Branding Services
  • Client Communications
  • Website Audit & Development
  • HTML Campaigns
  • Marketing & Sales Collateral
  • Event Management
  • Marketing Premiums
  • Digital & SEO Capabilities