Insights

Latest perspectives from the Paragon team

Pages with P.J: Phishing for Phools

Phishing for Phools
May 3 2017

In the second installment of Pages with P.J., I take a look at Phishing for Phools: The Economics of Manipulation and Deception. Phishing for Phools outlines the theories formulated by Nobel Prize-winning economists George A. Akerlof and Robert J. Shiller about how free markets operate across various industries and that regardless of intentions of all parties, there will always be a winner and a loser. In other words, someone will always be “phished” for a “phool”.

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Brands need to get a grip on user experience, and fast.

user experience - BrightonSEO
Apr 11 2017

One of the key standouts from the UK’s leading search marketing conferences last week was how organisations are still failing to address the basics of user experience. As Google increasingly tries to imitate the user to develop its algorithm further, businesses need to get a grip on user experience once and for all.

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Fatal marketing flaws for your business

Fatal marketing flaws
Mar 23 2017

Et tu, Brute? In Shakespeare’s play, The Tragedy of Julius Caesar, Caesar’s hamartia, or fatal flaw, is his dismissal of the advice from the soothsayer in the marketplace and his wife, Calpurnia. Even though the Ides of March has passed, we should still beware. What advice are you failing to heed in order to grow your business?

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What we can learn from our workplace doppelgangers: as told by recent sitcoms

Seven workplace personalities based on Arrested Development, 30 Rock and The Office
Mar 15 2017

Let’s face it, we all act (at least slightly) different in the workplace than we do outside of it. Our workplace “persona” often has implications for our reputation, work and career path.

Since self-awareness is important for both personal and professional growth, recognizing our personality traits and their associated strengths and weaknesses is a useful exercise in self-reflection.

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The spirit or the letter of the law? [for those who enjoy rugby]

Dylan Hartley (C) discusses Italy's tactics with referee Romain Poite on Sunday CREDIT: REUTERS
Mar 2 2017

Have you ever sent an email to your boss that contained words like, “If I don’t hear back by 3pm, I will assume it is approved”? If you have done – or worse, if you continue to do so – I would strongly advise against this tactic. While you may think this type of approach covers your back, all it does it rile up your manager, as you are forcing your timeline on them. More experienced staff aren’t likely to do this. They’ve probably been burnt before. Like me.

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The Art of Making Mistakes

mistakes
Feb 28 2017

I’m sure you’ve all seen the “best picture” snafu at the 2017 Oscars. And if you didn’t see it live, there is a good chance you saw it on social media (like me). The short of it is, Warren Beatty and Faye Dunaway announced La La Land as the winner of best picture, when in reality Moonlight took home the prize. Yes, it even progressed as far as the cast and crew of La La Land taking to the stage to claim their award. Awkward.

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Triggering Emotions: Ambivalence is the Enemy of Marketing

Triggering Emotions
Feb 23 2017

In online marketing you’ll often hear the mantra “data-led”. But data can only get you so far; sometimes you have to get emotional.

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Pages with PJ: The Only Game in Town

The Only Game in Town: Central Banks, Instability, and Avoiding the Next Collapse
Feb 22 2017

In Pages with PJ, I will be taking a close look at books that affect the financial industry. This week, I read Mohamed A. El-Erian’s The Only Game in Town: Central Banks, Instability, and Avoiding the Next Collapse. It details how the Federal Reserve, central banks and key policymakers have impacted the global economy and how they will remain the instrumental players in sculpting capital markets well into the future.  

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The Super Bowl of Advertising: Playing to Win

superbowl commercials
Feb 9 2017

This past Sunday was the Super Bowl, one of the most highly anticipated events of the year. This is an exciting time not only for football fans, but also advertisers. With Super Bowl LI reaching a whooping 111.3 million viewers, the price tag for a 30-second commercial on Fox was $5.02 million dollars. Here are some of my favorite commercials that aired this year.

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London called! Paragon goes to the UK

Feb 8 2017

With many of our clients located in London or doing business in the UK, Paragon has opened an office in London. We’re excited to be in town and located in the financial and fintech center. Watch the video below as Paragon’s CEO Simon Hylson-Smith provides insight on our UK expansion.

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