Insights

Latest perspectives from the Paragon team

A Midsummer Website Check-up [INFOGRAPHIC]

Website Audit Checkup
Aug 10 2017

“Are you sure/That we are awake? It seems to me/That yet we sleep, we dream” (A Midsummer Night’s Dream, 4.1.178-81). Unfortunately, this is not a dream. It is now August and the end of summer is quickly approaching. Around this time last year, we provided tips for a mid-year marketing check-up. This time lets focus on key areas to check-up on within your website and which sources will be beneficial to use.

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Walking Far, Supporting Charity and Learning Lessons

Aug 3 2017

A few weeks ago, I completed a lengthy charity walk over the headlands of England’s ancient Jurassic Coast. It was a fantastic day that will raise well over half a million pounds for MacMillan Cancer. The eleven or so hours hiking also taught me several lessons that can be applied to our everyday lives, and business.

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Pages with P.J: The Inner Lives of Markets

InnerMarketsBookReview
Aug 1 2017

The third Pages with P.J. column focuses on Tim Sullivan’s and Ray Fisman’s The Inner Lives of Markets, which examines the inner workings and evolution of market dynamics. From securities trading across the global capital markets to the online behemoths like eBay and Amazon that dominate online retail, markets influence our everyday lives whether we realize it or not. This book examines exactly how marketplaces function and how they have changed with the rapid pace of technology innovation.

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Battle of the Bitmojis: Who’s Who?

Jul 19 2017

We need your help! Paragon has been taken over by…Bitmojis! But who’s who? Are these Bitmojis who they say they are? Vote for the the employee that looks the most like their Bitmoji and help us decide who’s real and who’s a con!

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Seeking a New Type of Alpha

A New Alpha
Jul 6 2017

ESG, like blockchain, is a term currently saturating financial press. What originated as a niche investing interest has transitioned into mainstream practice – with dedicated award programs, conferences and even legislation.

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Here’s How to Think Strategically for Big PR Wins

PR Strategy
Jun 21 2017

Public relations isn’t easy – that’s why there are entire agencies, like Paragon, dedicated to the craft. Especially for those new to PR, media relations can feel like an obstacle course, and one whose rewards are anything but instant.

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Paragon recognized as top PR agency

Jun 15 2017

THE AMERICAN BUSINESS AWARDS RECOGNIZE PARAGON PUBLIC RELATIONS AS ONE OF THE TOP PR AGENCIES OF 2017

AGENCY RECEIVES INDUSTRY RECOGNITION FOR THE THIRD YEAR IN A ROW

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PR must draw on wide skillset to meet challenge of ‘fake news’

Fake news
Jun 12 2017

I recently presented on the PR challenge of ‘fake news’ in London. I believe PROs can meet this threat head-on because they already use the skills required on a day-to-day basis.

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A real-world content marketing case study: Our own

Content Marketing
Jun 8 2017

The pitfalls of a content gap

It’s never easy admitting your own misses but here goes: we here at Paragon got off track with our content marketing. If you are one of our clients, then you have heard us emphasize time and again the power of content – as well as the level of commitment it takes. Producing and regularly delivering relevant content feeds your communications, marketing and media efforts. When done well, this makes them more effective and allows you to connect with and engage your audience.

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Pages with P.J: Phishing for Phools

Phishing for Phools
May 3 2017

In the second installment of Pages with P.J., I take a look at Phishing for Phools: The Economics of Manipulation and Deception. Phishing for Phools outlines the theories formulated by Nobel Prize-winning economists George A. Akerlof and Robert J. Shiller about how free markets operate across various industries and that regardless of intentions of all parties, there will always be a winner and a loser. In other words, someone will always be “phished” for a “phool”.

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